If you ask for a koffie in Holland, you'll probably be served black coffee, with a cookie, sugar and coffee cream on the side. Milky coffee, or caffe latte, is called koffie verkeerd (literally: wrong coffee). Many Dutch cafes also serve cappuccinos and espressos these days.
Per capita, the Dutch drink about 150 liters of coffee a year (i.e. more than double the American consumption, and almost six times that of the British). In fact, the Netherlands usually places within the top 5 coffee drinking nations in the world, along with the Scandinavian countries.
Douwe Egberts is probably the most well-known brand of Dutch coffee, but I like Simon Levelt (only available in the Netherlands and Belgium). Choose between Simon Levelt's 60 brands of coffee from all over the world, including melanges (blends) and estate coffee (coffee from a single plantation). If you're after the freshest of the fresh and you want something a little more exclusive, De Eenhoorn, in Kampen, offers single origin fair trade coffees - freshly roasted daily. Renowned restaurants, such as the Ivy in Rotterdam, IDRW, and De Groene Lantaarn serve their coffee.